A new study from luxury travel company Kuoni reveals that the skyscraper is the most searched for landmark in the 66 countries analysed, which accounts for 37.5 per cent of the world, thus making it the most popular.
It is the most Googled landmark in India, Switzerland and most of Africa, as well as Fiji, Indonesia and Turkmenistan. In the UAE, however, the most searched for landmark was India's Taj Mahal, which comes joint fourth in the study, with England's Big Ben.